Night of the Adeaters 5/11/2010


The cream of advertising

Yesterday evening/night, I went to the Night of the Adeaters. (Thanks to a contest from @Cuttingedge on Twitter, I won a ticket). This night is created and produced by Jean Marie Boursicot since 1981. The Night of the AdEaters is a show that now runs in more that 40 countries worldwide dedicated to showing the production of advertising among 60 different nationalities on the Big Screen! It’s the opportunity to fling open a window on the world and for six hours to get a taste of what Russian, Asian, African, and South American advertisers serve up.

The Night of the Ad Eaters is cinema and, of course, a show, but it’s also a testimony to our era, based on a language shared by all. With advertising you don’t need subtitles. The message is sufficiently brief and dense to be understood by everyone, transcending linguistic and cultural differences. Every year, all around the world, 300,000 enthusiasts meet-up to unreservedly celebrate the “Publivore cult”, in a friendly, convivial and fun atmosphere, enjoying each and every advert or singing along to the best-known jingles.

More than 100 cities throughout the world sign on to the tour annually, from Tokyo to Paris, including as well Moscow, Santiago de Chile, Mexico City, Hong Kong or Geneva. International, exotic, even historic in flavor (going from 1898 to the present), the offering translates the vitality and the trends from the different parts of the world of advertising. No censorship is involved: alcohol, tobacco and sex are present. Top actors are involved as well as Top level athletes.

I’m so glad I attended the show. ^^

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