Nov

Color

Yes, I know it’s an ad for paint.

But COLOUR + TIMELAPSE + GREAT MUSIC (‘Go Do’ by Sigur Ros vocalist, Jonsi) = perfect match.

I could watch and rewatch this for hours on end.

Dulux Walls was filmed in India, London, Brazil and France, with real people painting real buildings. There is a site for the Let’s Colour Project here, where you can track the individual projects around the world. Essentially, it’s transforming sad and grey areas with luscious colour, and getting local communities involved.

572 days ago Short URL Comments

Art & Illustration/Marketing

Nov

Amazing T-mobile Commercial

I just got teary eyed watching this… I’m not sure if that means I am overly emotional or just really lame.

Either way, this is wonderful.

A few years ago T-Mobile created this dance event in Liverpool Street station, London. It went around the globe on Youtube and it was copied by many other brands. Nowadays, you have to come up with new, original stuff when it comes to marketing. New stuff, meaning: never been done before.

Instead of thinking, “what new spectacular big new thing on youtube can we create?”, T-Mobile thought now, “how can we use all the attention we got back then and do something new within that idea.” So that the positive feeling created by this event can be added to the value of the brand. (A nice and smart way of T-Mobile to use its Youtube hits to build brand power.)

Welcome home.

Cheers T-mobile.

via Guillaume Van der Stighelen

574 days ago Short URL 1 Comment

Advertising/Marketing

27 october 2010/heathrow terminal 5/T-mobile

Sep

Axa brings paper ad to life

Duval Guillaume developed for the insurer Axa an ‘i-ad’- campaign that combines traditional print advertising with multimedia. Good for the image of the insurer, but also a great way to sell the new iPhone app from Axa.

You can see in the movie how this is done.

612 days ago Short URL Comments

Marketing

axa/Axa iPhone app/Duval Guillaume/i-ad

Sep

Nice interactive ad

634 days ago Short URL 1 Comment

Marketing

interactive ad/Marketing/tipp-ex

Aug

Facepark

In these times where social networks are a kind of new religion, Diesel comes with something against it. At the outdoor event Facepark – a wink to Facebook – people exchanged their digital identity for analog one. They walked around in cardboard profiles, tagged each other with stickers and walked through a living Farmville. An action that is cool in all its clumsiness made for the outlaws just like Diesel likes to do it. (Watch the video below to check out the event!)

Or as they say themselves : “A stupid idea That Can Change The World. But it Probably Will not. “

660 days ago Short URL Comments

Analogue Awesomeness/Awesome/Marketing

Analog/Diesel/Facebook/Facepark/Farmville

Aug

Have an awesome day

A global 72andSunny campaign that introduces K-SWISS as The California Sports Company, and invites the world to “Have An Awesome Day”.

K-Swiss has collaborated with renowned creative agency 72andSunny on the project to develop the campaign’s overall direction and produce initial television spots, print and online digital content. Together, the teams established a solid point of view on California sports culture: playing loose, not taking things too seriously, staying creative and going big for the love of it. The campaign was positioned mainly to celebrate the joy of sport, and depict the fun-loving California style of play and sport.

72andSunny drives transactions by making brands matter in culture. The company has offices in Los Angeles and Amsterdam. Their clients include Nike, Discovery Channel and HP.