A global 72andSunny campaign that introduces K-SWISS as The California Sports Company, and invites the world to “Have An Awesome Day”.
K-Swiss has collaborated with renowned creative agency 72andSunny on the project to develop the campaign’s overall direction and produce initial television spots, print and online digital content. Together, the teams established a solid point of view on California sports culture: playing loose, not taking things too seriously, staying creative and going big for the love of it. The campaign was positioned mainly to celebrate the joy of sport, and depict the fun-loving California style of play and sport.
72andSunny drives transactions by making brands matter in culture. The company has offices in Los Angeles and Amsterdam. Their clients include Nike, Discovery Channel and HP.