I just got teary eyed watching this… I’m not sure if that means I am overly emotional or just really lame.
Either way, this is wonderful.
A few years ago T-Mobile created this dance event in Liverpool Street station, London. It went around the globe on Youtube and it was copied by many other brands. Nowadays, you have to come up with new, original stuff when it comes to marketing. New stuff, meaning: never been done before.
Instead of thinking, “what new spectacular big new thing on youtube can we create?”, T-Mobile thought now, “how can we use all the attention we got back then and do something new within that idea.” So that the positive feeling created by this event can be added to the value of the brand. (A nice and smart way of T-Mobile to use its Youtube hits to build brand power.)