My Lovemark: Nutella


This blog post is part of the course ‘Storytelling’ and is a homework for @DonFrodo. My first moment of opening a jar of Nutella is still painted in my mind. It made such an imprint in my mind and soul that I still remember the happy dance I did that day. That is why Nutella is my lovemark.

This is the story…

Once upon a time, there was a little Flemish girl who was fond of chocolate. Chocolate in all shapes and sizes. White chocolate in the shape of a tablet to nibble on out of your hands. Dark chocolate, which you can mel in a large mug of milk. Or Nutella, which the little girl smeared on her bread every morning.

Because she was still a little girl, her parents never allowed her to open the Nutella jar. With each new jar of Nutella that had to be opened, she secretly hoped that she could do it for once. Until the day her parents handed her over the large dark jar…

The girl turned the lid of the jar and shook it. She heard something rolling on the inside. As she carefully followed the instructions on the cover, an Idefix coin suddenly dropped out. She looked at it an proudly placed it next to her plate, and her large brown eyes wandered back to the jar.The golden piece of paper caught her attention. When she tapped it with her finger, it made a distinct sound, almost like a drum. She smiled and carefully tried to lift the golden paper in a whole by picking the right place to cut with her knife. Once she had the golden paper in her hands, she let her knife sink deep into the jar. A creamy chocolate-brown mass remained sticking to the knife. She slowly turned it around and put the knife in her mouth…

Years flew by and every morning, the Flemish girl remained faithful in putting Nutella on her bread. One day, when Idefix coins or other odds and ends no longer could be found in Nutella jars, the girl (who now was a young woman) decided to go and live for three months in the Italian hills of Bergamo. During weekends she went out to visit many other Italian cities. She tasted, besides embarrassing many Italian delights, among others: piadina’s con Nutella in mundane Milano Marritima, Nutella alla gelato at the Nutelleria of Bologna and brioche con Nutella in the centuries old Ferrara.

One day, when she was walking around in the bombastic Milano, her large brown eyes wandered again. This time she had a small grocery shop in her visual fields. An old man, his gray hair tightly combed back with gel, was busy carefully arranging tiny jars of Nutella (with a golden lid) on a shelf. The sweet memory of her first Nutellamoment bubbled up in her mind, just like San Pellegrino water. She went inside and immediately bought five little jars. With a smile on her face, she left the store and to this day, she still cherishes the little jars of Nutella.

Never underestimate the power of a great story…

4 thoughts on “My Lovemark: Nutella

  1. Pingback: It’s all about Nutella « Cloudy Hot Chocolate

  2. Pingback: #wijvenweek Petit plaisirs | La Fille d'Eau

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