How fun does this look…but it probably were 70 seconds full of stress for the participants!
To support Coke Zero’s partnership with the new Bond movie Skyfall, the fizzy drink set up a special super spy vending machine, offering customers to win tickets to see the film. Every unsuspecting train passenger that bought a Coke Zero was issued with a Bond Challenge. The machine challenges them to race against the clock across the station to platform 6 in under 70 seconds to collect their tickets but as they do so, challenges unfold, calling on them to unlock their inner 007. This must have come as a surprise for the participants!
As they race against the clock through the Anwerp train station, they hear the unmistakable sound of the renowned ‘James Bond Theme’ as you’ve never heard it before. As they reach their goal, they have to accept a final challenge where they truly unlock their inner 007 and sing the Bond tune before receiving their exclusive tickets.
Very well done, Duval Guillaume.