Child of the 90’s

These ads made me smile last week. What makes you smile these days? (:


Unlock your inner 007

How fun does this look…but it probably were 70 seconds full of stress for the participants!

To support Coke Zero’s partnership with the new Bond movie Skyfall, the fizzy drink set up a special super spy vending machine, offering customers to win tickets to see the film. Every unsuspecting train passenger that bought a Coke Zero was issued with a Bond Challenge.  The machine challenges them to race against the clock across the station to platform 6 in under 70 seconds to collect their tickets but as they do so, challenges unfold, calling on them to unlock their inner 007. This must have come as a surprise for the participants!

As they race against the clock through the Anwerp train station, they hear the unmistakable sound of the renowned ‘James Bond Theme’ as you’ve never heard it before. As they reach their goal, they have to accept a final challenge where they truly unlock their inner 007 and sing the Bond tune before receiving their exclusive tickets.

Very well done, Duval Guillaume.


There is no such thing as a happy period!


Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen … lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger.

I must admit that I hate every feminine hygiene manufacturer ads, but this one made me laugh out loud.
Justice to all women thanks to Bodyform (:

The beauty inside

A shapeshifter in love..

A man wakes up as a different person every morning. Until one day, against his better judgment, he falls in love. It’s an intriguing premise—not quite right for Hollywood, perhaps, where movies need one or two unchanging stars, but perfect for social media, where involving as many people as possible is the whole point.

Intel and Toshiba are doing just that with The Beauty Inside, an episodic social film starring Topher Grace, Mary Elizabeth Winstead and dozens of ordinary fans who auditioned via webcam to help portray the main character, Alex. The agency, Pereira & O’Dell, which made last year’s interactive suspense film The Inside Experience for the same two clients (thematically, both movies play off the classic “Intel Inside” positioning), saw great promise in a love story this time—particularly one about the fluid nature of identity, told through social media and in some ways a metaphor for social media. “Young adults have their online persona, and it can be very different from their real personality. So it felt timely,” said chief creative officer P.J. Pereira. It also felt fresh for the space—branded content is still dominated by thrillers and juvenile comedy—and a great fit for Facebook, which, at its best, is its own giant compendium of love.

“It’s an absolutely romantic story,” said Pereira. “I think that’s why people are so psyched about it.”

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A Boyfriend’s Worst Nightmare

A great awareness campaign of Stichting Tegen Kanker:

5 young guys get the surprise of a lifetime. After a day in the sun with their girlfriends, they wake up next to …their mother in law. A drastic way to point out the dangers of sunbathing. The less you protect yourself against the sun, the faster your skin will age. And that’s not what we want, is it?

So guys, make sure your girlfriend protects herself against the sun, or she’ll look like her mom far too soon.

Another awareness campaign: Dear 16-year-old Me


Pioneer X-SMC5

Shameless Self-Promotion

Night of the Adeaters 5/11/2010

The cream of advertising

Yesterday evening/night, I went to the Night of the Adeaters. (Thanks to a contest from @Cuttingedge on Twitter, I won a ticket). This night is created and produced by Jean Marie Boursicot since 1981. The Night of the AdEaters is a show that now runs in more that 40 countries worldwide dedicated to showing the production of advertising among 60 different nationalities on the Big Screen! It’s the opportunity to fling open a window on the world and for six hours to get a taste of what Russian, Asian, African, and South American advertisers serve up.

The Night of the Ad Eaters is cinema and, of course, a show, but it’s also a testimony to our era, based on a language shared by all. With advertising you don’t need subtitles. The message is sufficiently brief and dense to be understood by everyone, transcending linguistic and cultural differences. Every year, all around the world, 300,000 enthusiasts meet-up to unreservedly celebrate the “Publivore cult”, in a friendly, convivial and fun atmosphere, enjoying each and every advert or singing along to the best-known jingles.

More than 100 cities throughout the world sign on to the tour annually, from Tokyo to Paris, including as well Moscow, Santiago de Chile, Mexico City, Hong Kong or Geneva. International, exotic, even historic in flavor (going from 1898 to the present), the offering translates the vitality and the trends from the different parts of the world of advertising. No censorship is involved: alcohol, tobacco and sex are present. Top actors are involved as well as Top level athletes.

I’m so glad I attended the show. ^^

Amazing T-mobile Commercial

I just got teary eyed watching this… I’m not sure if that means I am overly emotional or just really lame.

Either way, this is wonderful.

A few years ago T-Mobile created this dance event in Liverpool Street station, London. It went around the globe on Youtube and it was copied by many other brands. Nowadays, you have to come up with new, original stuff when it comes to marketing. New stuff, meaning: never been done before.

Instead of thinking, “what new spectacular big new thing on youtube can we create?”, T-Mobile thought now, “how can we use all the attention we got back then and do something new within that idea.” So that the positive feeling created by this event can be added to the value of the brand. (A nice and smart way of T-Mobile to use its Youtube hits to build brand power.)

Welcome home.

Cheers T-mobile.

via Guillaume Van der Stighelen

Test your awareness: do the test

An oldie but a goodie.

How many passes does the team in white make?



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